In 2011, the IFRC published Public awareness and public education for disaster risk reduction: a guide - English, designed to help National Societies scale up their work in disaster risk reduction campaigning, partnerships and education. Alongside this guide, we carried out research on what activities are going on within National Red Cross Red Crescent Societies, and within the wider sector, to harmonize messages for disaster risk reduction.
Harmonized messaging is a key goal in disaster reduction awareness, and is particularly important when it comes to scaling-up efforts to create a culture of safety. To promote consistent actions to the public, we need key safety and resilience messages. Ensuring that these messages have credibility, legitimacy and strong impact, they need to be harmonized and consistent, backed by a consensus of key stakeholders, and based on the best knowledge available at the time.
This latest publication, Public Awareness and Public Education: Key Messages - January 2013 is offered as a tool for practitioners internationally to use in a consensus- building validation process. National Societies, national disaster management organizations, governmental and non-governmental organisations and international organizations are invited to be part of a global validation project working to develop a comprehensive multi-regional set of key messages as a contribution for the culmination of the 2005–2015 Hyogo Framework for Action.