Background on the Universal App Program
The Red Cross/Red Crescent First Aid and Hazard apps enable everyone with a phone to help in times of emergencies. Once the app goes live in your country’s store, it is the responsibility of each society to market it. There are numerous ways to promote your app. This guide will help your society determine what strategy is best for you, and how to do it based on your team’s capabilities, budget, and target audience.
Purpose of this Guide
This purpose of this marketing guide is to help you to promote the app in your country in order to spread the word about its availability and to encourage users to install it in order to empower millions to save lives with preparedness for first aid and natural hazard emergencies.
This training guide aims to support your national society by providing information and resources that can be utilized to market and promote the First Aid and Hazard apps.
The success of marketing the apps depends on how much you work together as a team and implement the provided resources.
It is meant to provide ideas, tools and templates available for you to download and implement in your own countries.
Click on the links below to download the toolkit and the design templates: