To improve its understanding of social media, the Canadian Red Cross commissioned Ipsos Reid, a leading polling agency, to conduct a survey
to explore how Canadians use social media and mobile technology during emergencies—and their expectations around the use of social media by emergency responders.
The survey — the first of its kind in Canada — reached 1,000 people from across the country online and by phone between June 19 and July 4, 2012.
This report provides an overview of key survey findings.
Canadian Red Cross, 2012.