Beneficiary communications is about empowering people by giving them a voice to participate in their own recovery. It connects humanitarian programming with vulnerable people by employing appropriate communication channels to provide and receive information. It is classic community engagement with aspects of community outreach, community media, and public health.
In order to be effective, beneficiary communication needs to provide effective two-way communication, on-time information from the beginning to the end of the programme cycle, and through methods that allow community input. Ideally, beneficiary communication connects humanitarian programs with the people they are designed to support. This is done through the use of low-tech face-to-face or newspaper communication and through increasingly high-tech communication channels such as SMS or social media.